The nostalgic MV was conceptualized by Benj himself and his sister, Hannah
Filipino singer-songwriter Benj Pangilinan is the newest recording artist this year to be launched under Sony Music Entertainment—home to some of the biggest acts in the country, including P-Pop royalty SB19 and multi-awarded band Ben&Ben.
Serving charismatic flair with undeniable vocal chops, the promising star has shown immense promise with the release of “LOVE, THAT’S RARE.” The track serves as his official single under the international record label, and is co-produced by Grammy-nominated Xerxes Bakker (Imagine Dragons, Snoop Dogg).
The release of the electro-pop ballad is accompanied by a music video directed by Filipino filmmaker Gilb Baldoza, who has done important work for fellow recording artists such as Julie Anne San Jose and Rico Blanco. The main idea behind its visuals was conceived by Benj and his sister Hannah.
“We wanted to try our best to tell a story that made people see a different side of Love and all that it brings,” the alt-pop prodigy explains. “Working with Direk Gilb was super fun. His energy is infectious. I learned so much from him on the process of what it takes to create a short film.”
Despite coming from a lineage of well-respected entertainers, Benj Pangilinan wants to be known for bringing his personal stamp to his own art. Not worried about what other people think, the multi-hyphenate artist is keen on redirecting his focus on making music that represents his own vision.
I’m not trying to impress anyone,” he admits. “I guess I just try to focus on being as authentic as possible to shine His light on others.”
The music video of “LOVE, THAT’S RARE” is out on July 7, 2023 (Friday) at 7pm on YouTube via Sony Music Entertainment. Watch it here.
About Sony Music Entertainment
At Sony Music Entertainment, we honor the creative journey. Our creators shape movements, culture, communities, even history. And we’ve played a pioneering role in music history, from establishing the first-ever music label to inventing the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 100 countries, supporting a diverse and distinctive roster of talented creators at every level and on every stage. Situated at the intersection of music, entertainment, and technology, we bring imagination and expertise to emerging products and platforms, embrace new business models, and employ breakthrough tools—all to support the creative community’s experimentation, risk-taking, and growth. And we form deep, trusted, cause-based partnerships to uplift and empower communities around the world. Sony Music Entertainment is part of the global Sony family. Learn more about our creators and labels here.
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